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Marketing: Defined, Explained, Applied (2nd Edition), by Michael P Levens
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A unique and easy-to-read breakdown of marketing information.
Marketing: Defined, Explained, Applied was written from the ground up to be the most usable reference guide for understanding the principles of marketing. The unique visual and organizational style of the text clearly presents key information that draws readers into the material, allowing them to use their text—rather than passively read it.
The second edition features a new format that makes it easier for readers to study and learn the material.
- Sales Rank: #213940 in Books
- Brand: Levens, Michael
- Published on: 2011-01-30
- Ingredients: Example Ingredients
- Original language: English
- Number of items: 1
- Dimensions: 10.80" h x 1.00" w x 8.60" l, 1.59 pounds
- Binding: Paperback
- 384 pages
Most helpful customer reviews
0 of 0 people found the following review helpful.
Not that I am a marketing major but....
By Dean's_Mommy_forever
..... This textbook was easy to read and had some interesting snippets into marketing. I would never have read this if it wasn't needed for a class, but this textbook was honestly one of the best ones I have had to read in my 4 years of school. It is basic but thorough, and to the point but understandable. It does not have the lengthy drawn out chapters that seem to repeat over and over again chapter after chapter, like so make textbooks do. If you need this text for a class consider yourself lucky it is this one and not another one!
1 of 1 people found the following review helpful.
LOVEEEE this! I rented this book
By Audrey
I decide to rent this book since money is tight. It was overall great, I really enjoyed the layout of it. It is different from traditional books, however it was easier for me to understand the concepts. Renting process was easy and at a good price. In the end I would actually purchase the book to review it from time to time.
0 of 0 people found the following review helpful.
would not buy again if i "accidently" threw it off of a building
By Amazon customer
1/10
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