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The contributions to this volume capture the thrill of current work on social influence, as well as providing a tutorial on the scientific and technical aspects of this research. The volume teaches the student to:

• Learn how to conduct lab, field and case research on social influence through example by leading researchers
• Find out about the latest discoveries including the status of research on social influence tactics, dissonance theory, conformity, and resistance to influence
• Discover how seemingly complex issues such as power, rumors, group and minority influence and norms can be investigated using the scientific method
• Apply knowledge to current influence campaigns to find out what works and what does not.

The Science of Social Influence is the perfect core or complementary text for advanced undergraduate or graduate students in courses such as Attitudes and Attitude Change, Communications, Research Methods and, of course, Social Influence.

• Sales Rank: #2419735 in Books
• Published on: 2014-06-11
• Released on: 2014-06-10
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x .85" w x 6.00" l, .0 pounds
• Binding: Paperback
• 376 pages

About the Author

Anthony R. Pratkanis earned his Ph.D. in 1984 from the famed social psychology program at the Ohio State University. His research program has investigated such topics as the delayed effects of persuasion, attitudes and memory, groupthink, affirmative action, subliminal persuasion, mass communications, source credibility, persuasion and democracy, economic fraud, the use of influence in international conflicts, and a variety of influence tactics such as the pique technique, phantoms, the projection tactic, the 1-in-5 prize tactic, and altercasting.

He has appeared in the mass media over 500 times as an expert on social influence processes, has been called as an expert witness in numerous advertising deceptiveness cases, and served as a consultant to AARP, NASD, and other law enforcement and civic groups on countering the undue influence used in fraud crimes and to the United States military on countering the propaganda of terrorists and dictators.

He is the co-author (with Elliot Aronson) of Age of Propaganda: The Everyday Use and Abuse of Persuasion and (with Doug Shadel) of Weapons of Fraud: A Source Book for Fraud Fighters.

Anthony Pratkanis is the founding editor of Social Influence, a new scientific journal from Psychology Press.

Most helpful customer reviews

11 of 12 people found the following review helpful.
A Book that will Influence Your thinking
By Kenneth O'Quinn
Whether you are a social psychologist or someone who wants to become more persuasive in the workplace, you will find this book to be a worthy investment.

Anthony Pratkanis, a social psychologist who is frequently cited in the persuasion literature, brings together prominent names in the field who cover a lot of ground, with each chapter devoted to a different topic. This book follows Pratkanis' earlier book about social influence, the popular "Age of Propaganda," which he wrote with Elliot Aronson.

Two things set this text apart. One is that unlike some books about influence that were written by consultants, this book is grounded in the rich behavioral psychology research that provides insight to why people think and behave as they do. The second distinguishing characteristic of this text is that the material is understandable to people outside of academia, such as the business professional who has a serious interest in learning about the principles that lie behind the influence process.

Pratkanis begins the book with a comprehensive chapter about useful tactics you can use in three different ways: when you are creating an atmosphere where persuasion can occur, when you are crafting the message, and when you are trying to tap into your audience's emotions.

The book will help you understand how social norms affect our ability to persuade others, how we can overcome resistance, why consistency is so important to people in our culture, and why leaders misuse their influence.

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[H319.Ebook] Download PDF Open: An Autobiography, by Andre Agassi

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#1 NATIONAL BESTSELLER

Far more than a superb memoir about the highest levels of professional tennis, Open is the engrossing story of a remarkable life.
 
Andre Agassi had his life mapped out for him before he left the crib. Groomed to be a tennis champion by his moody and demanding father, by the age of twenty-two Agassi had won the first of his eight grand slams and achieved wealth, celebrity, and the game’s highest honors. But as he reveals in this searching autobiography, off the court he was often unhappy and confused, unfulfilled by his great achievements in a sport he had come to resent. Agassi writes candidly about his early success and his uncomfortable relationship with fame, his marriage to Brooke Shields, his growing interest in philanthropy, and—described in haunting, point-by-point detail—the highs and lows of his celebrated career.

• Sales Rank: #10067 in Books
• Brand: Vintage
• Published on: 2010-08-10
• Released on: 2010-08-10
• Original language: English
• Number of items: 1
• Dimensions: 8.20" h x .80" w x 5.10" l, .82 pounds
• Binding: Paperback
• 400 pages

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• Great product!

From Booklist
Agassi has always had a tortured look in his eyes on the tennis court. In 1992, when he burst onto the world sports stage by winning the Grand Slam at Wimbledon, he looked like a deer in headlights. Nobody seemed more surprised and upset by his big win that day than he did. For good reason, too. Agassi hated tennis. This is the biggest revelation in his very revealing autobiography. Agassi has hated tennis from early childhood, finding it extremely lonely out on the court. But he didn’t have a choice about playing the game because his father drove him to become a champion, like it or not. Mike Agassi, a former Golden Gloves fighter who never made it professionally, decided that his son would become a champion tennis player. In militaristic fashion, Mike pushed seven-year-old Andre to practice relentlessly until the young boy was exhausted and in pain. He also arranged for Andre, age 13, to attend a tennis camp where he was expected to pull weeds and clean toilets. The culmination of all of this parental pushing came when Andre began winning as an adult. But it didn’t make him happy. Within this framework, Agassi’s other disclosures make sense. He had a troubled marriage to Brooke Shields that didn’t last. He developed a drug problem that sabotaged his career. He was insecure about everything. Only when Andre met tennis star Steffi Graf (whom he eventually married) did things begin to change. Readers will definitely cheer when Andre finally makes peace with the game he once hated and learns to enjoy it. --Jerry Eberle

Review

A New York Times Notable Book and a Forbes, San Francisco Chronicle, and Washington Post Best Book of the Year

“Agassi may have just penned one of the best sports autobiographies of all time. Check—it’s one of the better memoirs out there, period. . . . An unvarnished, at times inspiring story [told] in an arresting, muscular style. . . . Agassi’s memoir is just as entrancing as his tennis game.”
—Time
 
“Fascinating. . . . Inspiring. . . . Open describes Agassi’s personal odyssey with brio and unvarnished candor. . . . [Agassi’s] career-comeback tale is inspiring but even more so is another Open storyline. It could be called: The punk grows up. . . . Countless athletes start charitable foundations, but frequently the organizations are just tax shelters or PR stunts. For Agassi helping others has instead become his life’s calling. . . . Open is a superb memoir, but it hardly closes the books on an extraordinary life.”
—The Wall Street Journal

“Honest in a way that such books seldom are. . . . An uncommonly well-written sports memoir. . . . Bracingly devoid of triumphalist homily, Agassi’s is one of the most passionately anti-sports books ever written by a superstar athlete.”
—The New York Times
 
“Not your typical jock-autobio fare. This literate and absorbing book is, as the title baldly states, Agassi’s confessional, a wrenching chronicle of his lifelong search for identity and serenity, on and off the court.”
—Los Angeles Times

“The writing here is exceptional. It is can’t-put-down good.”
—Sports Illustrated
 
“An honest, substantive, insightful autobiography. . . . The bulk of this extraordinary book vividly recounts a lost childhood, a Dickensian adolescence, and a chaotic struggle in adulthood to establish an identity. . . . While not without excitement, Agassi’s comeback to No. 1 is less uplifting than his sheer survival, his emotional resilience, and his good humor in the face of the luckless cards he was often dealt.”
—The Washington Post
 
“The most revealing, literate, and toes-stompingly honest sports autobiography in history”
—Rick Reilly, ESPN
 
“Much more than a drug confession—Agassi weaves a fascinating tale of professional tennis and personal adversity. . . . His tale shows that success is measured both on and off the court.”
—New York Post
 
“Not only has Agassi bared his soul like few professional athletes ever have, he’s done it with a flair and force that most professional writers can’t even pull off.”
—Entertainment Weekly
 
“[A] heartfelt memoir . . . Agassi’s style is open, all right, and his book, like so many of his tennis games, is a clear winner.”
—O, The Oprah Magazine
 
“Hard-won self-knowledge irradiates almost every page of Open. . . . Not just a first-rate sports memoir but a genuine bildungsroman, darkly funny yet also anguished and soulful. It confirms what Agassi’s admirers sensed from the outset, that this showboat . . . was not clamoring for attention but rather conducting a struggle to wrest some semblance of selfhood from the sport that threatened to devour him.”
—The New York Times Book Review
 
“A riveting and reflective memoir by a man who rose to the top of his sport—despite hating it.”
—San Francisco Chronicle
 
“Celebrity tell-alls have rarely been this honest and this interesting.”
—Baltimore Sun
 
“A vivid portrait of the internal battle faced in some measure by every athlete.”
—Bloomberg News
 
“Articulate. . . . Expertly rendered.”
—The Morning News (Boston)
 
“Refreshingly candid. . . . This lively, revealing, and entertaining book is certain to roil the tennis world and make a big splash beyond.”
—Publishers Weekly

About the Author

Andre Agassi played tennis professionally from 1986 to 2006. Often ranked number one, he captured eight Grand Slam singles championships. Founder of the Andre Agassi Charitable Foundation, he has raised more than $85 million for the Andre Agassi College Preparatory Academy for underprivileged children in Las Vegas, where he lives with his wife, Stefanie Graf, and their two children.
 
Visit the author's website: www.agassifoundation.org

Most helpful customer reviews

480 of 504 people found the following review helpful.
This book will change you. In a good way.
By A&H
So you're thinking this might be one of those recently retired famous people books aren't you? One where a celebrity, or a Politician, or a sports star cranks out hundreds of pages of self-serving, history-correcting drivel in order to cash the big advance check. A book you can't even bring yourself to finish; better than a tranquilizer at bedtime.

Well, this is certainly not that book. "Open" is a journey that I predict will stay with you for a very long time. It's a completely unexpected trip to places you've never been. I'm not one of those quasi-professional reviewers you see on Amazon. But this book practically made me write about it.

Interestingly, Open starts not at the beginning and not quite at the end. Second round, US Open, 2006.

Not the final match of Andre's career--but the one right before that.
Against a competitor you'd never heard of before or since.
The battle was against the guy across the net, and also Andre's hatred of tennis, his failing body, the demons that he harnessed to get through the unending heroic contest that seemed destined to continue until both just fell into a heap on the court. And it is so well told.

After 20 pages, I knew that this was unlike any other biography I had ever read. Couldn't put it down. Couldn't stop thinking about it. Agassi dug deeper inside than most of us ever will have to, to get to core of what made him so powerful as a player and so conflicted as a person. It is all conspicuously real: The small moments, the outlandish triumphs and the friendships that sustained him and/or corrupted him. The gauntlet he had to run through to arrive at the balance and joy he has today. It's transformative.

The headlines about this book have mostly related to Andre's drug use when he was at his lowest. But honestly, although it marked the place from which he recovered and flourished, it's only an incidental part of this story. The story is actually about perseverance, intelligence and raw talent all baked together into a very, very large American life.

If Open doesn't win a Pulitzer Prize, something is terribly wrong. Can I nominate it?

106 of 114 people found the following review helpful.
Image Is Everything
By prisrob
Andre Agassi has written a 'tell-all' book about his life in tennis. And, it turns out, he hated tennis. That was a bigger shocker to me than the salacious fact that he was on 'crystal meth'for a period of time. J.R. Moehringer, the author of 'A Tender Bar' and a Pulitzer Prize winner for his writing was a co-author of this autobiography. Andre loved Moehringer's writing in 'The Tender Bar', and he is correct, the man's writing and the book are excellent. This book, too, is very well written and is an exceptional read.

Andre tells us that he started playing tennis at the age of 3 and by the age of 5 he was showing an aptitude for the game. He was pushed by his father-an obsessive man who pushed his son too far and too much. In fact his father felt that education was not necessary and a hindrance to his tennis practice. Andre could never tell his father how much he hated the game because it was Andre's responsibility to help his family, and that is what he did. He left school in the ninth grade, something that has bothered him his entire career. His goal was to achieve in tennis. He was enrolled in the Bollettien tennis camp, but it felt more like a prison than a camp. The academy, in Agassi's words, was "Lord of the Flies with forehands." In retaliation Andre started wearing earrings, grew his hair long and wore loud clothes. Thus his reputation was born. As his career started to flourish, Andre, tried to keep it all together. He was known as the flamboyant player, the real player. He played the best tennis players in the world, and he was one of the best. He had an eye for the ball, and the 'tell' of players when they were about to hit the big one.

Andre Agassi talks about his rivals, the ones who were boring, the ones who kept it all together and the the real players; Pete Sampras, Boris Becker and Jimmy Connors The book is at its best when the game of tennis is being discussed. Each play during the tournaments and how he figured out how to win. He talks of his marriage to Brooke Shields, he never really wanted to be married, just like he never really liked to play tennis. His crystal meth years, the spiel he gave the Tennis Association when he tested positive for drugs. He finally met and married Steffi Graf and found the happiness that had so long eluded him.
He has built a life and a foundation that sponsors a charter school. He gave the first graduation speech and wowed the crowd. A ninth grade drop-out he has achieved success and fame. He has found his life and he has become Open. For anyone who loves tennis, this is a book that will be a fascinating look at the life of a giant in the tennis world and told in words that best describes him. He finally lives down his famous words 'Image Is Everything'.

Highly Recommended. prisrob 11-09-09

The Tender Bar

96 of 105 people found the following review helpful.
Inspiring - Must Read
By A. Velautham
We have all read the press and watched the news; the drug allegations, the "I hate tennis". Tennis fans aren't quite sure whether they should feel cheated for all the love and support they have given Andre, to me the book set things straight.

Most of us look back at chapters of our lives and can identify with particularly unhappy periods. Andre kicks off the book with what was going through his head with the match against Baghdatis in the 2006 US Open. It is a blow by blow account of key parts of the match and a thought provoking glimpse into the mind and heart of a tennis player. He then goes straight into his childhood, the discomfort and unhappiness of being the child prodigy son of an obsessive father. There are weirdly honest stories - his grandmother tried to breastfeed him, very disturbing but a revelation of a dysfunctional upbringing. What seems to carry Andre through his childhood are friendships with his brother Phil and Perry who later becomes his manager. The importance of the childhood friendships are critical and from the way they are explained it is easy to understand why these friends are crucial figures for Andre.

The critical friendship is that of his mentor/guide/life coach/surrogate father Gill Reyes. Andre is taken under his wing and treated with the love and respect a father should treat his son, you sense through the stories in the book that now they have met each other neither could really exist happily without the other. His marriage with Brooke Shields is dealt with candidly, many will buy this book to find out what celebrities do behind closed doors. Whereas I did think Brooke appeared superficial from some of the things mentioned here, I think it merely shows how fame affects people differently. It appears that fame as a child makes people so perception orientated that perceptions are more important than anything else - who can judge the pressures these guys live through? Perfectly understandable in my opinion.

The drugs issue is dealt with here but only for a few pages in the book. The very weird thing is it doesn't seem like a big deal to me. Like most fans I was shocked and somewhat critical of the damage to his sport. But, I could understand after reading the book how stupid mistakes can be made. Off the book for a second truth is he wouldn't have got the endorsements for 10's of millions had he been suspended, or there would have been a clause in his existing deals that he would have broken had the allegations come out. However, reading the book and seeing what has been done with the money I can't help but feel it was better for everyone that nothing came out at the time.

Andre talks about his attraction to Stefanie from many years back, the courting process is just the same as you or I. We all have been through that 'has the phone just rung?' depression when expecting a call from someone we are interested in. It does feel almost story like the way they end up together, but we all have a story like this just not in the press.

Players are mentioned here all the time, the interesting one for me was Becker 'B.B. Socrates' they call him because he 'tries to appear intellectual but is just an overgrown farmboy', this is going to do nothing for Becker's ego. The rivalry with Becker seems more important than that with Sampras - who would have thought?

Another of those important times for Andre was a meeting with Mandela, a truly humbling experience for anyone. This times perfectly with the starting of his Charter school and I presume was a defining moment for him.

Overall, hey I got the book yesterday and I read 325 pages the first day this should tell you all you need to know. I felt sorry for Andre with his childhood but towards the end I understood how his father really wanted the best for everyone. Andre is surprisingly influenced by anyone he trusts - guided more by his heart than his head, he appears to live life to please for much of the book which is pretty much the way a child acts. His first marriage is what everyone else wants to see but he is developing on another level through his interactions with his trainer Gil, the goalposts are always changing as he tries understands what he wants from life. His 'hate' of tennis develops into an appreciation and respect.

When you read this book you will see parallels between what you go through in life with what a celebrity goes through but you go through it perhaps without the press. It is incredibly well written, so well written in fact that most will not credit Andre for the writing. This is what is says it is, an autobiography not just a tennis manual. Enjoy!

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• Sales Rank: #3763052 in Books
• Binding: Hardcover

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What the Bible Says About the Future of the Middle East and the End of Western Civilization.

• Sales Rank: #829228 in Books
• Brand: Zondervan Publishing House
• Published on: 1990-12-01
• Ingredients: Example Ingredients
• Original language: English
• Number of items: 1
• Dimensions: 7.87" h x .51" w x 5.20" l, .0 pounds
• Binding: Paperback
• 234 pages

Features

• Great product!

Most helpful customer reviews

27 of 29 people found the following review helpful.
Remains a timely interpretation of end times prophecy
By Daniel Jolley
John F. Walvoord's Armageddon, Oil and the Middle East Crisis remains an interesting and timely read, despite the fact that the book was originally published in 1974 and revised in 1990. Drawing heavily from the myriad of prophecies in the Bible, particularly those in Daniel, Ezekiel, and Revelations, Walvoord paints a vivid picture of the end of days and argues rather convincingly that the end is indeed quite near. Central to his thesis is the perpetual hotbed that is the Middle East. It is here that the final battle of Armageddon will take place, and Israel will stand at the very center of the ultimate conflict. The restoration of Israel as a nation in Palestine was the final critical piece of the puzzle that worked to set the stage for the fulfillment of the prophecies of old.
The Arab-Israeli conflict over land will be the powder keg that sets everything in motion, according to the author. The oil embargoes of the 1970s clearly impressed Walvoord in terms of the growing wealth and power in the Middle East, and he implies that the importance of oil throughout the world will shape future events quite radically. It is Europe that is most dependent on the import of oil from the Middle East, and this leads Walvoord to conclude that the ten-headed beast of Biblical prophecy will take the form of a ten-nation confederation of European, Arab, and possibly north African nations - it will be the equivalent of a new Roman empire centered around the Mediterranean, and from this group a powerful leader will emerge to somehow force a peace settlement between Israel and its neighbors. This leader will then seize power over three of the ten allied nations and go on to proclaim himself the world dictator and supreme deity. Three and a half years after securing Israel a seemingly lasting peace, the Antichrist will turn and destroy the country. By this time, armies from the north, south, and east will march on Jerusalem in an attempt to overthrow the self-proclaimed world dictator, at which point Jesus will return to Earth to punish the evil-doers and establish His millennial kingdom.
Walvoord does a very nice job explaining the terrible things that will take place on earth in the last days, particularly after the Antichrist declares himself to the world and before Jesus' triumphant return. Descriptions of all of these catastrophic punishments can all be found in the Bible, and they make for a decidedly grim period of time. Walvoord clearly espouses his conclusion that the Rapture of the church will take place before the time of tribulation on earth begins. Unlike Armageddon, the Bible provides no real clues as to when the Rapture will take place, but Walvoord's conviction that the time of tribulation is drawing nigh leads him to infer that the preceding Rapture could happen at any time. Interestingly, Walvoord theorizes that the United States will not play a central role in these events, having fallen into a state of isolation. Russia will hold even less power over the pivotal future events in the Middle East; it will try to regain its influence by attacking Israel, only to see its invading army destroyed by some supernatural force.
The subject of the end times can be rather confusing, and Walvoord does the reader a great service by providing graphs and lists of the coming events as he sees them. He also backs up his arguments well with many references to the Scriptures and the application of deductive reasoning. Certainly, though, he may not be right about everything. I personally disagree with a couple of his conclusions, and he clearly expected certain events to be in motion before the current year of 2004, but he makes a clear, cogent presentation of all his evidence. The passage of over ten years since the revised edition of the book, during which two wars have been fought in the Persian Gulf, really does nothing to invalidate any of Walvoord's main points, making this a still remarkably timely analysis of end time prophecy.

13 of 16 people found the following review helpful.
What the Bible says about the future of the Middle East
By Shirley Lawless
Dr. Walvoord, past President of Dallas Theological Seminary has many tremendous books. He wrote this in the 70's and updated it
in the 90's with no changes and adding current events. Some chapter titles. The Israeli-Arab Conflict, The Oil Blackmail, Watch Jerusalem, Changing Europe, The Day of World Catastrophe.
In the light of September 11, and the world events daily of the esculating violence in the Middle East, this book is a must read
for today about the end of Western civilization.

1 of 1 people found the following review helpful.
Very Informative
By E. Payne
Book certainly gives a much better understanding of the Book of Revelation and the end of time. It points out many prophesies have that already been fulfilled (with scripture references) and many others seem to be right on track for the Near future.

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This book begins with essential information about skull characteristics and head construction. Next, the author presents the canon of the human head, the system that delineates correct placement and proportion of all facial features, allowing for differences based on age and sex. Individual facial features - eyebrows and eyes, nose and ears, mouth and lips - are analyzed in detail. Throughout the book the emphasis is on achieving a good, natural likeness, which involves studying the model in depth. Included is practical information on setting up the work, lighting and posing the model, composition, background, and appropriate format sizes. Step-by-step demonstrations include creating a portrait using chalk, and making a self-portrait.

• Sales Rank: #794716 in Books
• Brand: Brand: Watson-Guptill Publications
• Published on: 1989-12
• Original language: Spanish
• Number of items: 1
• Dimensions: .33" h x 7.11" w x 10.28" l,
• Binding: Paperback
• 111 pages

Features

• Used Book in Good Condition

Language Notes
Text: English, Spanish (translation)

Most helpful customer reviews

10 of 10 people found the following review helpful.
A solid intruction book
By Marie Pierre Stein
An excellent book with step-by-step instructions. I always enjoy Mr. Parramon style and precision. The exercises go a long way in de-mystifying the heads and portrait. I really enjoy the section that deals with the positioning of the head at various angles.

0 of 0 people found the following review helpful.
Five Stars
By Patsy
Well worth the price.

24 of 25 people found the following review helpful.
Concise, Precise, Exact
By Bedivere Jones
This book contains all the principles a portrait artist needs to know. It is extremely useful for all levels of ability. It covers everything from the rudiments of the construction of the head to practical advice for composition. I really feel this book help to shape and refine my technique. I recommend trying to draw all the examples as you go through it. Then reread it one more time for a more thorough understanding.

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• Sales Rank: #36396 in Books
• Published on: 2015-06-06
• Original language: English
• Number of items: 1
• Dimensions: 8.00" h x .25" w x 5.00" l, .26 pounds
• Binding: Paperback
• 108 pages

Review
"I would recommend this book to ALL high school senior girls. It will give them incredible insight on how to select the men who will be a part of their lives." By average reader

"This book was very insightful, and helped me to see some of the things I was doing wrong." By Luv_Poet001

"Well written sound advice I wish I had known years ago. Ladies do yourself a favor, read and learn." By Book Reader Reviewer

Most helpful customer reviews

57 of 59 people found the following review helpful.
Absolutely essential read for dating
By Ma ND
I love how the author gives simple but powerful guidelines on how we need to respect ourselves no matter what.
I just broke up with a boyfriend that was all that...handsome, tall, smart, successful, but he was not reciprocating all that I was giving (more than him) so thanks to the advice of this book, I pulled the plug. As Painful as it is, is also empowering because I and only myself decide the kind of relationship I want and I know I deserve unconditional love. Not making excuses because he is handsome and smart and phDoctor all that. He is not treating me right, his mediocre, half butt efforts are not enough...he got kicked to the curb. It hurts but it would hurt more staying with someone undeserving.
Thanks to the author for opening my eyes.

32 of 32 people found the following review helpful.
EVERY WOMAN SHOULD READ THIS BOOK. It does not matter if you are single or married, this book will provide valuable information.
By average reader
If ONLY this book had been available in my 20's, it would have saved me a boat load of misery. Still, at my moderate age of 58 (chuckles), it provided me information that I had never before contemplated or realized. It is very informative and highly educational. I would recommend this book to ALL high school senior girls. It will give them incredible insight on how to select the men who will be a part of their lives.

21 of 22 people found the following review helpful.
Great. Insightful. Life Changing!
By Chisala
Thank you for writing this book. I think I committed a lot of the mistakes you speak against and lost ALMOST lost a great man by being needy. With your wisdom in your books, I have risen again just like a Phoenix. Now excuse me while I go and make the man of my dream fall hopelessly in love with me.

See all 106 customer reviews...

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"We've all read about the high rollers who go boom and bust, but this book is different. Packed with straightforward prose, practical knowledge and honest counsel, Diary of a Professional Commodity Trader delivers far more than the title promises. Peter Brandt methodically explains what no one has before: how a dedicated individual can trade for a living. If that is your destination, this is your ticket. "
- Robert Prechter, Elliott Wave International

"This book is insanely great. The refreshing clarity this book brings to the table is brilliant. I think this is an amazing, excellent book, one that could help a whole new generation of traders."
-Jack Sparrow, MercenaryTrader.com

"This is the most honest trading book of the last decade. Peter tracks recent trials and tribulations on his path to success dating back to the 1980s. He shares numerous insights into the emotional and technical challenges of trading, right down to his track record over the years. Peter candidly documents a recent trading period. His ultimate success reflects the importance of staying true to a process while still allowing flexibility to modify rules as market conditions change. Anyone desiring longevity in the business really needs to read this book."
- Linda Raschke, trader, President of LBRGroup, Inc., and co-author of the best selling book, Street Smarts-High Probability Short Term Trading Strategies.

"Almost every book about trading for a living is either fraudulent or boring (or both). This book is neither. Not only is it a good read for anyone seriously wanting to know what trading is really like, it is also very interesting, mostly due to its real-time, diary format. As someone who has done myself what he describes, I highly recommend it."
- Robert Zellner, Independent trader, former director of Chicago Mercantile Exchange and former CEO, Citicorp Futures Corp

"Trading is not what most people think it is, as you will find out in this real life experience from Peter Brandt, a well-seasoned trader. You will learn what he looks for in trades, what tells him to hop aboard and how to get out. Well worth reading!"
- Larry Williams, author and trader, www.ireallytrade.com

"Anyone interested in trading---and not just commodity trading---is going to cherish this book. In a world that tends to become intoxicated with "magic formulas" Peter Brandt provides the necessary sobering balance: the "secret," if there is any such thing, is in recognizing your basic human weaknesses and strengths and working with them, in the context of some relatively simple rules that are effective if you are persistent. The light that Brandt shines on the inner monologue of trading is of incalculable value. There are many ways to extract profits from the markets, but none of them matter if you can't control yourself---for that we need self recognition and self analysis: Brandt's detailed diary is like a great novel, revealing the inner life and character of a trader, revealing the kinds of inner understanding we all need if we hope to navigate an ultimately unknowable future. Traders would do well to try to become, as individuals, more like Peter Brandt."
- Lowell Miller President & CIO Miller/Howard Investments, Inc., author of The Single Best Investment

"Mr. Brandt takes the reader far beyond mere descriptions of classical trading patterns. His book offers insights, observations and practical information gleaned from over two decades of consistently successful trading performance. A must read for anyone wishing to enter the world of risk."
--Daniel Chesler, CMT, President, Chesler Analytics LLC

"Peter provides a fascinating real-world look at commodity trading. This book is a must read for anyone who contemplates being an effective trader. His exquisite use of charting techniques is spot on. And, of course we could not agree with him more regarding the importance of charts in the trader's perspective."
- Eero Pikat, President, Barchart.com, Inc.

"A great book for advanced and beginning traders! The professional trading insights that Peter shares can help traders speed up the progress of their own trading by light years."
- Glen Larson, President, TradeNavigator.com

A top trader takes you through the markets and revels how he succeeded
In Diary of a Professional Commodity Trader, Peter Brandt provides a play-by-play diary of his 2009 trading, offering an inside look at the difficult process and what it takes to excel at such a demanding endeavor.

A long-time trader, Brandt clearly explains his thinking as he searches for the right opportunities and executes trades for 21 weeks. And by utilizing a diary format, he reveals exactly what it's like to trade, communicating the uncertainty that surrounds every trade and the discipline required to make tough decisions in the face of losing money. Along the way, Brandt touches upon his philosophy on speculation, market analysis, trade identification and selection, risk management, and much more.

• Fully discloses the methods and rules the author has used to trade so successfully for so many years
• Each trade include charts, an analysis of the trade, and a play-by-play account of how the trade unfolds
• Brandt examines all his trades and keeps a running account of his profits and losses

Unlike most trading books, which tell people how to trade, this reliable guide will reveal the reality of this discipline and provide you with a firm understanding of what it takes to make it work.

Amazon Exclusive: Q&A with author Peter Brandt

Author Peter L. Brandt To what do you attribute your long-term success as a trader?
The irony is that in real time, I never fully feel like I am trading successfully because I am always aiming for performance that is higher than I am attaining. I am generally my own worst critic and constantly set the bar higher than my last jump. The result is that it is difficult for me to crow about the “successes” of my trading career.

But, to the degree I have been consistently successful through the years, I believe it is due to three factors. First, I am obsessed with risk management. I spend more time and mental energy focusing on risk control protocols than on anything else. Managing losses and losing periods is my number one priority. If I can just tread water during the inevitable tough periods, sooner or later I will find myself caught in a favorable tide.

Second, my trading approach is overly simple by design. The result is that I know with as much certainty as is possible with a discretionary approach when there is a trade entry in my program. It does not mean that the trade will be profitable – only that the trade is there.

Third, I have tried to engage market speculation systematically, breaking down the process of trading into every conceivable component. What flows from this is an understanding of what components of trading are controllable and measurable and what components are uncontrollable. By the way, whether the next trade or series of trades will be profitable is not a controllable factor. Once a trader learns this -- it is then possible to remove ego from the equation.

Why do you think the majority of traders struggle?
It is not just the majority of traders who struggle – the reality is that ALL traders struggle, both professional traders and novice traders – but the struggles for each group are of a different variety. The struggles (perhaps the word “challenges” is a better description) of the professional trader are with minimizing asset volatility, handing the mental dimensions of drawdown periods and doing what he or she knows he must do to be successful (the upstream swim against human nature).

Novice traders struggle, at least for a couple of years, in the same way a dog struggles to catch its own tail – always chasing it, never catching it! The struggle comes from playing a game without knowing the rules.

More specifically, I think that most of the problems faced by novice traders originate from three sources. First, novice traders place a priority on finding winning trades rather than on managing losing trades. The difference between the two things is enormous. Novice traders bring to the markets an ego urge to be right on every trade. This often leads them on a never-ending search for a magic combination of technical indicators in order to be right 80% of the time.

Second, novice traders employ leverage that is dooming. Whereas professional traders seldom risk more than a few percent of capital on each trading event, novice traders may risk five, 10 or even 20 percent of trading capital on a trade.

Third, most novice traders have not determined exactly what a trading event is for them. If the practical definition and components of a trade are not clearly understood, then it is impossible to develop patience, discipline, trading processes, performance metrics and feedback loops. The exact process a trader employs can evolve and change over time, but there must be a definable starting point.

Unfortunately, the majority of novice traders run out of trading capital or hope before they figure out the rules of the game.

Why do you prefer pure price-based analysis versus technical indicators?
I need to give ample credit to those traders who successfully use technical indicators. I know and respect a number of traders who make heavy use of indicators.

But for me, I have no time for technical indicators for a number of reasons. Mainly, my problem is that technical indicators are nothing more than a derivative of price. When I can study price directly on a bar chart – and it is price that I must trade – then why would I want to study a derivative of price. For example, I trade gold – there is no market for trading the stochastic measures or relative strength index of gold.

Second, I am a minimalist. I want my trading plan to be a simple as possible. Indicators would have a way of complicating my trading plan.

Third – and not finally, because I could go on and on about this subject – reliance on technical indicators can be counter productive. For example, the most profitable bull markets are those that become and remain obscenely overbought. So, the traditional use of RSI and stochastics can predispose a trader to the wrong side of a massive price trend.

Again, I honor those traders who make money with technical indicators, but as a general rule I think the “indicator industry” is a sham.

Do you have strict rules for taking losses and profits?
Absolutely! Positively! Yes! Without Question! No doubt about it! At the time I enter a trade I know precisely what price (or set-up) will result in the trade being closed, for a profit or for a loss. To put a trade on without knowing these things is simply insane.

What advice would you give aspiring traders?
My initial advice would be to tell them to forget the idea. I would recommend against becoming a trader. Trading is hard work. I would suggest that they give their capital to a professional trader with a history of very small drawdowns.

But if they simply could not be dissuaded, then my advice would start with the following items:
1. It takes a minimum of two years to learn enough to put real skin into the game. Trade a simulated account in the meantime.
2. Don’t take specific trading advice from anyone under any circumstance.
3. Don’t take general advice on trading concepts or themes from anyone who cannot produce an actual track record of successful trading.
4. The overwhelming majority of books and seminars on trading are a deterrent to success trading.
5. No two successful traders trade the same way – and every successful trader has developed a style unique to his or her own personality, risk tolerance and skill sets.
6. The markets are a great teacher. Be prepared to confront character traits you didn’t know you had.
7. Your opponent to successful trading is not the markets nor other traders, but yourself.
8. Understand that there is no magic bullet – or holy grail. Successful trading is a result of hard work.
9. Have realistic expectations. Traders who think they can turn $10,000 into a million will likely fail. Most really successful traders average around 30% annually on proprietary funds.
10. If, after a year or two, you find that you are not enjoying the voyage, jump ship immediately.

• Sales Rank: #224645 in Books
• Published on: 2011-02-02
• Original language: English
• Number of items: 1
• Dimensions: 9.30" h x 1.00" w x 6.30" l, 1.08 pounds
• Binding: Hardcover
• 304 pages

From the Inside Flap

Becoming a consistently successful trader is a tough job. It's a craft that requires extensive knowledge of the markets—involving a whole lot more than just finding the next great trading opportunity—and a process that addresses many aspects of both the market's, and your own, behavior.

Nobody understands this better than author and longtime trader Peter Brandt. During his thirty-plus years in this field, he has made every mistake possible and learned some major lessons along the way. He also developed a set of guidelines, rules, and practices—which he refers to as the Factor Trading Plan—that direct his trading decisions.

Now, in Diary of a Professional Commodity Trader, Brandt shares the experiences he has gained trading price charts over the years, and through a real-time journal—which spans an arbitrary time frame of 21 weeks (from December 2009 to April 2010)—skillfully shows how he goes about the difficult endeavor of trading the commodity and forex markets using classical charting principles.

Divided into four comprehensive parts, this personal and unique guide clearly reveals the uncertainty and emotions that surround trading and details an effective approach towards speculation that will give you an edge. Page by page, it:

• Offers a real-time, play-by-play account of Brandt's trading activities—the good, the bad, and the ugly—during his 21-week journey, and provides valuable insights into market analysis, trade identification and selection, and risk management

• Highlights the basic building blocks of the author's Factor Trading Plan and examines how his plan continues to evolve with the markets

• Emphasizes the central role risk management plays in market speculation—an even more important role than market analysis or trade selection

• Reveals trading as a fundamental battle to overcome your basic human emotions

• And much more

Unlike most books on this subject, which try to tell you how to trade, Diary of a Professional Commodity Trader offers a rare look at the realities of this discipline and provides you with a firm understanding of what it really takes to improve your performance over the long term.

From the Back Cover
Praise for Diary of a Professional Commodity Trader

"We've all read about the high rollers who go boom and bust, but this book is different. With straightforward prose, practical knowledge and honest counsel, Peter Brandt methodically explains what no one has before: how a dedicated individual can trade for a living. If that is your destination, this is your ticket."
—Robert Prechter, Elliott Wave International

"This book is insanely great. The refreshing clarity this book brings to the table is brilliant. I think this is an amazing, excellent book, one that could help a whole new generation of traders."
—Jack Sparrow, MercenaryTrader.com

"This is the most honest trading book of the last decade. Peter tracks recent trials and tribulations on his path to success dating back to the 1980s. He shares numerous insights into the emotional and technical challenges of trading, right down to his track record over the years. His ultimate success reflects the importance of staying true to a process while still allowing flexibility to modify rules as market conditions change. Anyone desiring longevity in the business really needs to read this book."
—Linda Raschke, trader, President of LBRGroup, Inc., and coauthor of the bestselling book, Street Smarts: High Probability Short Term Trading Strategies

"Almost every book about trading for a living is either fraudulent or boring (or both). This book is neither. Not only is it a good read for anyone seriously wanting to know what trading is really like, it is also very interesting, mostly due to its real-time, diary format. As someone who has done myself what he describes, I highly recommend it."
—Robert Zellner, independent trader, former director of the Chicago Mercantile Exchange and former CEO,Citicorp Futures Corp.

"Trading is not what most people think it is, as you will find out in this real-life experience from Peter Brandt, a well-seasoned trader. You will learn what he looks for in trades, what tells him to hop aboard and how to get out. Well worth reading!"
—Larry Williams, author and trader, www.ireallytrade.com

"Anyone interested in trading—and not just commodity trading—is going to cherish this book. Brandt's detailed diary is like a great novel, revealing the inner life and character of a trader, revealing the kinds of inner understanding we all need if we hope to navigate an ultimately unknowable future.?Traders would do well to try to become, as individuals, more like Peter Brandt."
—Lowell Miller, President and CIO, Miller/Howard Investments, Inc., author of The Single Best Investment

"Insights, observations, and practical information gleaned from over two decades of consistently successful trading performance. A must-read for anyone wishing to enter the world of risk."
—Daniel Chesler, CMT, President, Chesler Analytics LLC

"This book is a must-read for anyone who contemplates being an effective trader.? His exquisite use of charting techniques is spot on."
—Eero Pikat, President, Barchart.com Inc.

"A great book for advanced and beginning traders! The professional trading insights that Peter shares can help traders speed up the progress of their own trading by light years."
—Glen Larson, President, TradeNavigator.com

About the Author

PETER L. BRANDT has been a full time professional commodity and foreign exchange trader for over thirty years. He has worked as a broker to large industrial clients, traded for his own account, and was one of the early pioneers in the commodity hedge fund arena. Along the way, Brandt published a highly regarded newsletter called The Factor, and also collaborated with Bruce Babcock Jr. to publish the highly acclaimed book, Trading Commodity Futures with Classical Chart Patterns. Primarily devoted to trading proprietary capital in commodity and forex markets, Brandt has achieved a lofty average annual rate of return of 68 percent during his career. The author can be reached at plb.factor@gmail.com

Most helpful customer reviews

111 of 121 people found the following review helpful.
Honesty, Clarity... and Price!
By Mercenary Trader
Full disclosure: This is not an unbiased perspective, as the reviewer has developed a warm friendship with the author (Peter Brandt).

With that said, hopefully you can overlook the bias for two reasons:

* Having read literally hundreds of trading books over the years - most of them mediocre, a small handful worth revisiting - your reviewer knows excellence when he sees it. By any standard, this book stands out.

* The author, Peter Brandt, has the ultimate in trader bona fides: An audited track record, spanning 30 years, of better than 41% compound returns! (No, that is not a typo.)

So with that out of the way, let's begin...

There is an old saying among professional racetrack handicappers: The losing player is the one who tells you he breaks even; the breakeven player is the one who tells you he is a consistent winner; and the winning player is the one who tells you it's a tough, tough game, with great dedication required for success.

Peter Brandt, a lifetime winner in the great game of trading, falls in the third category. While clearly someone who loves the game, he does not shy away from the hard realities of trading.

In describing his method of trading, Brandt comes across as refreshingly humble, underscoring that his approach is far from the only approach, cheerfully adding that other methodologies may be superior. (Though of course the vast majority of money managers would give a kidney, or maybe even a lung, for compound returns like his.)

From a position of humility, sincerity and strength, Brandt successfully explodes the following myths:

* The myth that inside information, hidden keys, or some other form of "secret knowledge" is what matters.

* The myth that percentage of winning trades is a meaningful measure of long-run trading success. (In fact the opposite may be true - an unhealthy focus on winning percentage can NEGATIVELY impact one's chances of success.)

* The myth that winning traders never experience setbacks, periods of trading frustration, or emotional challenges as "mere mortals" do.

Next to honesty, what shines forth from "Diary" is a stunning sense of clarity: Clarity of purpose, clarity of execution and methodology, and clarity of operational procedures from start to finish.

It is a beautiful thing to approach markets with a quiet confidence. Not every day will be a winning day, but every day can be infused with a sense of deep calmness, in respect to having a good plan and executing on that plan.

As a thirty-year veteran trader who understands the vital importance of comprehensive planning, Brandt exudes this desirable sense of calmness and, through the explanation of his methodology, teaches others how to cultivate it.

Just consider how many traders (perhaps you at one time?) have gotten lost in a fog of anxiety, or otherwise lost on the murky unmarked byways of an endless holy grail quest. Method after method, indicator after indicator... or consider how many traders agonize over the decision making process, never 100% clear what a "signal" is or whether the present signal is worth taking.

If you have uncomfortable familiarity with any of the above issues, this book could be a drink of cool water in the parched desert (or perhaps a bucket of refreshing ice water splashed in one's face). With sufficient methodological development and consistent planning, there is no need for ambiguity. As Brandt shows, a skilled trader can develop sufficient insight, conviction and rule-based engagement tools to know EXACTLY what a signal is, and exactly how to act on it.

And finally, last but not least, Brandt's book is a wonderful, powerful testament to price.

In earning his stellar compound returns over the course of three decades, Peter Brandt more or less did it via "price and price alone." The charts presented are beautifully unadorned, as is Brandt's methodology in general. There are no esoteric tea-leaf concoctions here - the regular hodge-podge of indicators that clutter up most charts are completely absent (and not at all missed). Hawkers of complicated bells and whistles should fear this book!

Brandt also does a service to traders in drawing attention back to classical chart patterns, in the context of the extended time frames required for full development of those patterns. Whereas "too fine an eye for pattern will find it anywhere," as the old saying goes, Brandt is very selective in the patterns he acts upon, preferring development time of weeks to months for the generation of true "best dressed" or "best in class" trades.

In conclusion: No matter your present depth of trading experience, this book could open your eyes. (If you can already "see," they may be opened a little wider.)

Anyone who seeks a path out of the dead-end labyrinth of esoteric guru methods, impossibly precise "can't lose" systems and convoluted trading predictions should read this book - as should those successful traders who already know and walk the path, yet simply seek to elevate their game.

41 of 44 people found the following review helpful.
How much would you pay?
By Daniel L. Chesler
How much would you pay for the opportunity to learn the finer points of speculation from a successful trader? Many books purport to offer access into the mind of successful traders. But most of these provide only anecdotal information. Outside of "Diary of a Professional Commodity Trader," I can think of no other book, or source, that offers the unvarnished, unhedged, nitty gritty details of speculation from a verifiably successful, veteran trader. Brandt has no axe to grind. He doesn't sell software, or indicators, or seminars. He doesn't appear on CNBC. He's not one of those smug "techncial gurus" out to prove his greatness. He's just a plain spoken, highly successful full time professional trader, willing to share with the public what he has learned over the past 30 years. I absolutely loved reading this book, and consider it a treasure, and a rare gift. My personal trading library contains over 500 titles; Brandt's book is already in my Top-10 list. So...how much would you pay to learn from Peter Brandt? If the $25 price tag of this book doesn't JUMP out at you as the STEAL of a lifetime, then you might want to reconsider whether trading is really for you.

36 of 39 people found the following review helpful.
A sincere, informative trading journal by a seasoned trader
By Edward Rooster
I enjoyed this book. I received it one friday afternoon, and I plowed through it that evening. I went through it again the next day. This is a journal of one trader, older and experienced, knowing that he didn't know everything, sharing what he did know as a trader discussing his trades over the course of a few months (December 2009 to May 2010).

I use trend following techniques, and while my approach is different, I could still appreciate that Mr. Brandt has offered nuggets of wisdom, generously shared, from a lifetime of hard-earned experiences. These are lessons from a passionate, humble and sincere individual, who presents himself simply as just another student of the markets.

While I'm not a chartist, lately I've looked at these squiggles on the screen and because I'm human, I began to "notice" lines or paths of least resistance, and I saw some of the same in this wonderful book. I also agree with the idea that traders have to not hesitate to take a signal, and not hesitate to take a loss on a predetermined basis, just a couple of spoilers from this book.

More importantly Brandt also talked about the need for each trader to prepare in advance answers for trading size, risk, attitude, and traits for success. What I really enjoyed was the post-mortem analysis of trading in 2010, which followed Brandt's trade by trade commentary. There are no holy grails, for every speculator there is definitely a need to focus on making dollars, while being willing to spend pennies in the form of losses, and not the other way around. This is at the heart of risk management in speculation. (The cliche of being pennywise versus poundfoolish is one that must be acknowledged as part of the human condition.)

The author stresses that he is not offering a secret formula to trading futures with the timeworn allure of easy riches, plastered all over the marketing copy of too many poorly conceived books. He instead offers more important and time-tested lessons. Some of you will be disappointed and disagree with me (that's what makes markets), but I believe those who read with patience, or with a little perspective earned the hard way, will understand the real point of this book.

One last thing about reading this book. As in trading and life, if you are patient, persistent and willing to put in the work and time and effort, you might be rewarded in surprising and delightful ways.

See all 62 customer reviews...

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